When Lisa of Easy Party Ideas and Games asked what the meaning of Blog Candy was, I decided to find a good web page about it and let her know where that page was. It's right here!
"Anyone who uses the phrase
'easy as taking candy from a baby'
has never tried taking candy from a baby."
My original plan to find a website with a good definition was doomed to failure. Imagine my surprise when I couldn't find a web page about it! Not even one! So I wrote a definition myself instead.
I know plenty of people who are new to the papercraft world have wondered what this tasty sounding item is, so thank you for your question, Lisa.
Here's the definition, a la PaperCraftCentral Susan:
When people who have papercraft blogs want to hold a competition and/or give away prizes, they may offer a reward for the best competitor. The prize can be something like a chocolate bar, of course, (who could resist chocolate? And the connection to the term we are discussing is pretty obvious when the prize is chocolate!) but more often than not the prizes are paper craft goodies instead.
Sometimes people offer rewards for certain behaviours, such as asking for comments or referrals.
So if you participate in a competition to, say, design a card around a certain theme, and you win, you may be offered
Sounds like a sweet thing to me!
We papercrafters know that none of us can ever have enough yummy choices in our stashes so such treats are easy to share and hard for people to resist.
If you are a blogger or web site builder who wants more traffic to come to your site, offering blog candy can be a way to spread the word about the fact that your site exists.
Each person who knows of your site usually knows other crafters who may not have discovered you yet. Asking for your current visitors to tell their crafting friends about you can win you more traffic and fans of your own.
Offering prizes is a great way to showcase your new products as well, which can lead to more orders for you. Even showing your followers what the prize looks like (either before or after you draw the winner) can stimulate interest in the products you are giving away.
Giving away a graphic that includes your own web address to display on another person's site can help drive traffic back to your own site for a long time.
So yes, offering incentives can be a form of advertising, but it also helps you build a relationship with your followers. It can warm your heart to give something to others too. I love this proverb for that reason:
"...It is more blessed to give than to receive".
Of course, just like there being no official definition, there are no official rules about blog give-aways. The person offering the prize(s) chooses the winner and what that prize will be along with the stipulations for how it is won.
Sometimes you will know what the prize is going to be from the start and at other times the person offering the prize will keep what it is a secret until the winner is announced.
I hope this has helped you understand what blog candy is all about. It may even encourage you to offer some prizes and competitions of your own! It sure makes the paper crafting world an even more fun place to be.
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